PRIMIERO is a curatorial collection of objects, art, places and ideas gathered across time and place.
Built through a personal practice of travelling, collecting and looking, each discovery grows from a curiosity for the worlds that surround us — the objects we live with, the places we discover, the interiors that shape us, the art that stays with us, and the details that make a life feel personal.
Each object is carefully researched and considered for its history, material, craftsmanship, form and cultural context. Alongside the collection, it explores the broader references that inform its eye: architecture, interiors, art, books, travel, people and moments of everyday life.
Rather than being defined by a particular period or geography, the collection is guided by a distinctive sensibility: an appreciation for character, rarity, beauty and things that endure.
A considered world of objects and references, brought together to inspire a way of living, looking and collecting.